Cherry Ambition and the Power of Scent Association

The sweet smell of success

Did you know we created Cherry Ambition as a tool to help you achieve your goals and advance your life? You can be your most ambitious and successful self when you wear this perfume, thanks to the power of scent association.

Scent association is how we associate a smell with a person, place or thing. A Harvard Gazette article titled “What the nose knows” says smell and memory are closely related because of the brain’s anatomy.

“Odors take a direct route to the limbic system, including the amygdala and the hippocampus, the regions related to emotion and memory,” says the article. The tagline of Cherry Ambition is The sweet smell of success. Practicing scent association with Cherry Ambition will help you be successful wherever you go.

When you have a successful moment, spray on Cherry Ambition. This is training your brain to associate the feeling of success with the smell of the perfume.

Then, the next time you’re feeling nervous about an important meeting or a business pitch, spray on Cherry Ambition again. Your nose will recall the scent, and your brain will recall the feeling linked to it – success and confidence. It will channel those feelings for you so that you can use them to your advantage.

Breathe in that sweet, gourmand cherry and visualize that what you’re nervous about will go better than you expect. Channeling positive thinking through visualization can help avoid negative thoughts and keep you calm.

And there you have it. A simple practice you can use on a daily basis to manifest your desires and accomplish your goals.

Barb Stegemann, our founder and CEO, used scent association to help land the largest store distribution with Sephora in our company’s history. She sprayed on Cherry Ambition before entering the meeting room, and visualized what she was going to achieve. She wants this kind of success for you, too!

Whenever you enter new territory and want to feel successful, know that Cherry Ambition has your back. Spray, visualize, and walk with your head held high. Remember that ambition is a virtue, not a vice!