Why We’re Different


Our fragrances are hypoallergenic and can be worn to work.


Made with Organic Sugar-Cane Alcohol & Organic Essential Oils

Cruelty Free

We only test on friends & family.


Paraben-Free, Phthalate-Free, Sulfate-Free, Formaldehyde-Free

Sustainable Development

Our ethically sourced perfumes provide alternatives for farmers in nations rebuilding. 


No Animal product. Our Founder is a Vegetarian and loves her cat Waldo. 

Business for a Better World

The Book

Learn about Barb’s best selling empowerment book, The 7 Virtues of a philosopher Queen that has empowered women to launch companies, run for office and end bullying

The Film

Watch the award winning documentary on our story, Perfume War that won best Humanitarian Film at the Sedona Film Festival and countless awards from Audience Choice to Best Documentary across Canada and the USA.

Her fragrance brand, The 7 Virtues—handpicked for Sephora’s new transparency-minded hub, Clean—sources fair-trade raw materials from farmers in economically depressed areas: vetiver from Haiti, patchouli from Rwanda. ‘Make perfume not war,’ goes the tagline, and with orange blossom supplied by former poppy growers in Afghanistan, it rings true.

— Fiorella Valdesolo and Laura Regensdorf, Vogue

As Seen In