In The News

The 7 Virtues Santal Vanille Eau de Parfum

 “Perfume oils are a blend of a carrier oil, such as safflower or jojoba, and fragrance oils, which can be either essential oils, synthetic oils or a combination of the two,” explains Barbara Stegemann, founder of Canadian vegan fragrance brand The 7 Virtues, 

We’ve been making clean perfume since 2010, before it was cool,” says Barb Stegemann, the founder of The 7 Virtues, the top-selling clean-fragrance brand at Sephora. “So we’ve been able to crack the code on what makes a long-lasting natural scent.” 

7 Virtues Orange Blossom eau de parfum will wake up your senses with every woft.

This warm, heady scent is the latest launch from a great Canadian brand

Anyone who browses the Internet knows that the beauty biosphere is super saturated. But amidst the well-known juggernauts (read: brands that advertise) is a sea of groundbreaking, effective and young indie brands that are taking the industry by storm.

Spring is practically here, and whether you'll be focused on spring cleaning, spring flings (socially distance, hello!), or just living your best life, there's no denying that the changing season is a time for new, new, and more new.

The 7 Virtues is delivering on their mantra of “perfume not war” with the newest addition to their fragrances line created with natural, organic, and fair trade essential oils.

Choosing one of the best fragrances for women can be overwhelming at best and stressful at worst—there are just too many perfume options out there. So instead of spending hours combing through Sephora, why not approach the decision the same way you might with other major life choices: See what the stars have in store for you.

This blend of vanilla, caramel, pear, rose, and amber is every gourmand lover's dream. The 7 Virtues uses sugarcane alcohol in its Peta-Bunny- and Leaping-Bunny-certified, cruelty-free, and vegan formulas, and sustainably-sourced ingredients — including this scent's Madagascar vanilla.

Releasing February 3, Vanilla Woods, in a nutshell, smells like dessert. It’s a perfume oil that is made with an all-natural base of organic Jojoba oil and organic, fair-trade Madagascar vanilla, hints of pear, rose, and even soft caramel. The fragrance has a beautiful, playful, daytime feel to it.

Barb Stegemann’s list of accomplishments is so impressive it borders on intimidating. She’s founder of clean and conscious fragrance brand The 7 Virtues, one of the highest-grossing brands to come out of “Dragon’s Den,” Canada’s version of “Shark Tank,” an entrepreneurial speaker, author of the self-published “The 7 Virtues of a Philosopher Queen,” which, as of the fall, will be first book sold by Sephora, and subject of the award-winning documentary “Perfume War.

There are many ways to anoint the body with scent, including perfume oil. At her Halifax-based fragrance company, the 7 Virtues, Barb Stegemann has recently introduced perfume oils to her natural and vegan offerings.

Barb Stegemann is a top motivational virtual keynote speaker, social entrepreneur, one of Canada’s Top 100 Most Powerful Women, and the Founder of 7 Virtues.

It's official! We're completely addicted to the fragrances from The 7 Virtues!

Halifax-based social activist Barb Stegemann started The 7 Virtues to give business opportunities to people living in war-torn countries.

They’re tinier than a pen, take up almost no real estate in a purse, and can be the smell-good light at the end of the tunnel during a hectic day. Essential oils take on a twist with deskside, do-it-anywhere, don’t-leave-home-without-it aromatherapy. 

Here’s a win-win: Get beautiful skin and a beautiful earth. The concept is simple: Practise the 3Rs in your grooming regimen.

Lorsque Trevor Greene, capitaine dans les Forces armées canadiennes en mission au Kandahar, a été victime d’une attaque talibane, Barb Stegemann, sa meilleure amie, s’est donné le défi de poursuivre l’oeuvre pacifique du militaire.

Canadian entrepreneur Barb Stegemann turns crops from conflict zones into beautiful fragrances

Read on to find out what to buy from the next generation of quintessentially Canadian beauty brands.

Read on to find out what to buy from the next generation of quintessentially Canadian beauty brands.

Barb Stegemann is on a mission to change the world. Here, the Canadian entrepreneur shares her thoughts on social enterprise, business cavalries, and why the charity model doesn’t work.

Barb Stegemann became a social entrepreneur before it was cool. She wrote a book that empowers women to use their buying power to promote peace and make a difference in the world. 

New breed of clean perfumes said to be free of irritating ingredients

Social entrepreneur Barb Stegemann's perfumes are vegan and phthalate, sulfate and paraben free. You can find them at Hudson's Bay and Sephora.

Not only was Barb Stegemann the first Atlantic Canadian woman to land a deal on CBC’s Dragon’s Den, it named her “Top Game Changer” in the history of the show.

Saltscapes Magazine Dec/Jan 2018/19 issue

The 7 Virtues Vetiver Elemi perfume supports farmers in Haiti.

What does the present moment smell like? The latest perfumes tap our collective preoccupations—and promise to linger beyond the news cycle.

Natural beauty and skin care may have taken off, but natural perfume has a lot to catch up on. There hasn’t yet been a hit Drunk Elephant or Tata Harper–type brand to bring natural perfume out of the “hippie” category. But slowly, the Clean at Sephora fragrance section — the area of the store containing products formulated without sulfates, parabens, or anything else Gwyneth Paltrow is afraid of — is expanding. Among the best is The 7 Virtues, a fragrance collection which is now available at Sephora stores in the U.S.

Shopping at Sephora can now make social impact -- and potentially divert traffic away from the opium epidemic in Afghanistan. Barbara Stegemann, the founder of The 7 Virtues, is leading a revolution with her fragrances that source orange blossom and rose oils from Afghanistan.

Fragrance company The 7 Virtues is built to support farmers in countries rebuilding from war and strife.

One of the hand-picked brands in Clean at Sephora, The 7 Virtues' benefits stretch way beyond better-for-you ingredients.

The Canadian brand specializes in clean and Fair Trade perfumes,which makes the wonderful Vanilla Woods (with vanilla essential oil from Madagascar) such a sweet pick.

Barb launched The 7 Virtues fragrances on her visa card out of her garage. Seven years later, her fragrances (that support nations rebuilding), launched with beauty giant, Sephora Canada (USA and Europe in 2019).

"Follow The Reader" is our new series featuring unconventional leaders and trailblazers. This month: business mogul Barb Stegemann.

Using the corporate world, a single mom creates an unlikely weapon in the fight for world peace after her best friend, a soldier, is almost killed by a terrorist.

Barb Stegemann, creator of The 7 Virtues fragrance line, explains how her teenage daughter's honesty pushed her to develop a line of more contemporary scents.

Barb Stegemann has built her life around making something beautiful from something terrible. A spark was lit when her best friend—a soldier—was severely wounded in Afghanistan. Understanding that strengthening a country’s economy is key to building stability for its people, she founded fragrance line The 7 Virtues in 2010. She also penned a best-selling book about how women can flex their purchasing power to affect global change, which was followed by an award-winning documentary Perfume War.

Valentine's Day is fast approaching and if you've exhausted every chocolate box and floral bouquet combination in years past, it might be time to look a bit closer to home for something for your sweetie. For the discerning locavore in your heart, here are some made-in-Canada ideas:

I am not going to lie, I love receiving gifts on February 14th. And as much as I say, Valentine’s Day is little more than a commercial declaration of love orchestrated by big box stores, I do love waking up and seeing what my hubby picked out for me.

Barb Stegemann is on a mission to make the world a better place—and beauty products are her weapon of choice

As a female-founded, Canadian company aiming to aid farmers and growers in countries impacted by war and unrest, The 7 Virtues was already a positive force in motion before it even approached the corporate honchos of CBC’s Dragon’s Den.

The St. John’s Board of Trade announced author and social enterprise innovator Barbara Stegemann as the keynote luncheon speaker for its business development summit next month.