Privacy Policy

Effective as of March 1, 2021

Privacy & Security

Thank you for visiting www.the7virtues.com (this "Web site"). The 7 Virtues Beauty ("7 VIRTUES”, “The 7 Virtues Beauty”, “we”, “us”, or “our”) is committed to honoring and protecting your privacy while at the same time providing you with an excellent online shopping experience. We respect your concerns about privacy and value the relationship we have with you. This Privacy Policy describes the types of personal information we collect about our customers, how we use that information, with whom we share it, and the choices available to our customers regarding our use of the information. We also describe the measures we take to protect the security of the information and how our customers can contact us about our privacy practices. In this policy, “personal information” means “information relating to an identified or identifiable natural person”. An “identifiable person” is “one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, and online identifier or to one or more factors specific to his/her physical, physiological, genetic, mental, economic, cultural or social identity.” By submitting information through our Web site, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your information in accordance with this Privacy Policy. This Privacy Policy does not cover any website other than the Web site.

Information We Collect

We may obtain personal information about you from various sources. When you visit our Web site, place an order, request a catalog, otherwise interact with our Web site, visit our social media pages, attend one of our events, and/or contact us via e-mail, certain information is or may be collected. Among the types of information that may be collected are the following:

If you create an account, we may collect your name, company, address, phone number, and email address
If you place an order, we may collect your name, company, address, phone number, email address, billing information, shipping information, the kind of product purchased and other information about your purchase
If you sign up for emails, we will collect your email address
If you send us an email, we will collect your name, email address, and any information that you may choose to submit with the e-mail message
If you participate in any surveys, contests, wish lists, reviews, and other voluntary offerings provided on the Web site, we will collect any information you submit as part of such offerings

We may collect information about your use of coupons and other discounts on our online store, including the number of discounts used, interests and shopping preferences. We may collect any other information you provide us in response to suggestion forms or other questionnaires. When you visit this site or our social media pages, we may also collect certain information about your device or usage by automated means, including using technologies such as cookies, web server logs and web beacons. We also collect the following information via technology ("Site Information"). We collect your browser type, operating system, Internet Protocol (IP) address, domain name, and/or a date/time stamp for your visit. We also use cookies and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. We also track the number of visits to a particular page and user-specific information on which pages a guest visits, average length of time spent on the site and similar site usage data. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them). "Cookies" are small bits of data that a web site can send to your browser and may then be stored on your hard drive. We use cookies in connection with certain features on our Web site. We use the Cookies to enable us to store items in your shopping cart and may also use them to help provide you with customized or tailored information or services. You can set your web browser so that you will always be notified when you receive a Cookie. Persistent Cookies can be removed by following Internet browser help file directions. When you visit this Web site or view one of our e-mails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our Web site to help personalize your experience. We may also use pixel tags to determine what types of e-mail your browser supports. We may also collect Site Information through the use of cookies on the web sites of those companies that serve our advertisements. We have no control over, do not review, and cannot be responsible for these outside web sites or their content. Please be aware that the terms of our Privacy Policy do not apply to these outside web sites. In addition, please be aware that these outside web site have their own privacy policies that are applicable to the information they collect. Our products are available for sale in many department stores. Unless otherwise indicated at the time that you provide your personal information, any personal information collected in these department stores is not provided to us. This Privacy Policy does not address any data collection by our retail partners.

Information You Provide

You may choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion or when you make a purchase on our site. The types of personal information you may provide to us includes:
Contact information (such as name, postal address, email address, mobile or other phone number, and mobile service provider)
Age and date of birth
Gender
Username and password, nickname/screen name
Payment information (such as your payment card number, expiration date, delivery address, and billing address, through a third party payment processor)
Purchase history
Product preferences
Contact information for friends or other people you would like us to contact
Content you provide (such as photographs, videos, reviews, articles, survey responses and comments)
Information provided to us through social media networks when you visit our social media pages (such as your name, profile picture, likes, location, friend list and other information described on the social media network or your geo-location details when using one of our mobile applications)

Information We Collect by Automated Means

When you visit this site, view or click on our online advertisements (including our advertisements on third party websites) or visit our social media pages, we also collect certain information about your usage or device by automated means or by using technologies such as cookies, web server logs and web beacons. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies.

Cookies, Web Server Logs and Web Beacons

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our website. In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet. To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

Third Party Web Analytics Services

We may use third party web analytics services on this site, our social network pages, or our mobile applications, such as those of Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To learn more about web analytics service, and to exercise your choice with respect to their collection of information on this site: To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at http://tools.google.com/dlpage/gaoptout?hl=en. To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google at: http://www.google.com/intl/en/analytics/privacyoverview.html.

Targeted Advertising

We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about our products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about interest- based advertising, visit the Digital Advertising Alliance at www.aboutads.info/choices or the National Advertising Initiative at www.networkadvertising.org/choices

How We Use the Information

We may use the information you provide to:

Analyze, manage and improve our Web site so that we may continually strive to provide you with the best shopping experience that we possibly can
Send you promotional materials or other communications
Provide services to you
Process, deliver and receive payment for your purchases
Process your payment card transactions and/or gift card transactions
Create and manage your online account, including access to your online and purchase history
Assist with product selection and replenishment
Respond to your inquiries
Display relevant ads to you on our site and elsewhere based on your interests and history with us
Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers
Operate and communicate with you about our social network pages
Operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)
Comply with applicable legal requirements, relevant industry standards and our policies
We also may use the information in other ways for which we provide specific notice at the time of collection.

How We Use the Information Collected by Automated Means

We may use the information collected through automated means on this site for market research, data analytics and system administration purposes, such as to determine whether you’ve visited us before or are new to the site, to tailor ads displayed to you on our site and elsewhere and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our Terms and Conditions. We also may use the information in other ways for which specific notice is provided at the time of collection.

Information We Share

We do not sell or rent your personally identifiable information to third parties without your consent, except as disclosed in this Privacy Policy. To serve you better, we may combine information you give us online, in our stores or through our catalogs. We may also combine that information with publicly available information and information we receive from or cross-reference with our partners and others. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes. We may collect, store, accumulate certain, or create (by excluding personal data) non-personally identifiable information concerning your use of this Web site, such as information regarding which of our pages are most popular. We may use for any purpose and share or transfer to anyone such non- personally identifiable information in our discretion. We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, including to respond to subpoenas or warrants served on us, or in connection with detection, prevention or investigation of fraud. In addition, we may disclose information about you when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We may disclose information about your browsing behavior and/or purchasing behavior while on our web site, including the products you purchased (but not your name, address, email address, telephone number, or any other personally identifiable information), to third party advertisers. We may share some of your personal information with third party service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and provide web hosting, advertising and marketing services. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

How We Protect Personal Information

7 VIRTUES takes reasonable precautions to protect the security of your personal information. Our Web site is hosted on servers that utilize SSL server software. Any credit card information that you provide is encrypted while it is being transmitted over the Internet in order to reduce the possibility that such information can be read by an unauthorized person. We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us in the manner specified below.

Email Opt-Out

If you do not wish to receive promotional e-mails (e.g., emails regarding special offers or product information) from us, please let us know by sending us an e-mail to info@the7virtues.com. Please be sure that your e-mail includes your name and address. You may also change your preferences at any time by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated below. You may also may opt out of receiving marketing emails from 7 VIRTUES directly by clicking here to Unsubscribe.

Postal Mail Opt-Out

You can ask 7 VIRTUES to stop sending you marketing communications by postal mail by following the instructions that may be included in a particular promotion. You also can request that we refrain from sending you promotional postal mail by mailing us at: The 7 Virtues Beauty 1741 Lower Water Street Suite-600 Halifax, Nova Scotia Canada, B3J 0J2 Ph: (902) 210-9999 info@the7virtues.com

Geo-Location Information

When you use one of our mobile applications, we may ask you for your geo-location. You may choose not to share your geo-location details by adjusting your mobile device’s location services settings. To decline from sharing your geo-location details, follow the instructions on your mobile device on changing the relevant settings; otherwise, please contact your service provider or device manufacturer.

Withdrawing Consent

You may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to our use or disclosure of your personal information will mean that you cannot take advantage of some of our products or services.

Reviewing, Updating and Modifying Personal Information

Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to review, change or delete your personal information by sending an email to info@the7virtues.com.

Personal Information We Collect

We collect, process and retain various types of personal information. “Personal Information” means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. It does not include de-identified or aggregate information, or public information lawfully available from government records.

Children's Privacy

This site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.

Data Transfers

We may transfer the personal information we collect about you to countries other than the country in which the information was originally collected and your personal information may be processed and stored outside of your country of residence. Those countries may not have the same data protection laws as your country of residence and your personal information will be subject to applicable foreign laws. When we transfer your information to other countries, we will protect that information in the manner described in this Privacy Policy.

Links to Other Websites

Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at info@the7virtues.com or telephone at (431) 306-9691. If we need, or are required, to contact you concerning any event that involves your personal information we may do so by email or telephone.