Why We’re Different

Why We’re Different

Our fragrances are hypoallergenic and can be worn to work.

Made with Organic Sugar-Cane Alcohol & Organic Essential Oils

We only test on friends & family.

Paraben-Free, Phthalate-Free, Sulfate-Free, Formaldehyde-Free

Our ethically sourced perfumes provide alternatives for farmers in nations rebuilding. 

No Animal product. Our Founder is a Vegetarian and loves her cat Waldo. 

Business for a Better World

Meet The Founder

Barb Stegemann first launched her perfume company, The 7 Virtues, in her garage, armed with only a dream to help war-ridden nations rebuild.




The Book

Learn about Barb’s best selling empowerment book, The 7 Virtues of a philosopher Queen that has empowered women to launch companies, run for office and end bullying

The Film

Watch the award winning documentary on our story, Perfume War that won best Humanitarian Film at the Sedona Film Festival and countless awards from Audience Choice to Best Documentary across Canada and the USA.

Barbara Stegemann, the founder of The 7 Virtues, is leading a revolution with her fragrances that source orange blossom and rose oils from Afghanistan. This Canadian company is far more than just a beauty or fragrance brand; it’s a movement to use business as a vehicle for peace and commerce in conflict zones.

As Seen In