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About
Perfume
The Book
The Film
FAQ
In The News
Media
Store Locator

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Why We’re Different

Why We’re Different

Our fragrances are hypoallergenic and can be worn to work.

Made with Organic Sugar-Cane Alcohol & Organic Essential Oils

We only test on friends & family.

Paraben-Free, Phthalate-Free, Sulfate-Free, Formaldehyde-Free

Our ethically sourced perfumes provide alternatives for farmers in nations rebuilding.

No Animal product. Our Founder is a Vegetarian and loves her cat Waldo.

Business for a Better World

Meet The Founder

Barb Stegemann first launched her perfume company, The 7 Virtues, in her garage, armed with only a dream to help war-ridden nations rebuild.

LEARN MORE ABOUT BARB!

The Book

Learn about Barb’s best selling empowerment book, The 7 Virtues of a philosopher Queen that has empowered women to launch companies, run for office and end bullying

The Film

Watch the award winning documentary on our story, Perfume War that won best Humanitarian Film at the Sedona Film Festival and countless awards from Audience Choice to Best Documentary across Canada and the USA.

Barbara Stegemann, the founder of The 7 Virtues, is leading a revolution with her fragrances that source orange blossom and rose oils from Afghanistan. This Canadian company is far more than just a beauty or fragrance brand; it’s a movement to use business as a vehicle for peace and commerce in conflict zones.

— Esha Chhabra, Forbes

7V Magazine
Our Role Models

“The Most Beautiful Model in the World is a Role Model”
-Barb Stegemann

Camille Labchuk

Bif Naked

Naa-Sakle Akuete

Farah Perelmuter

Monika Schnarre

Sass Jordan

Angela Stavrevska

Faith Halman

Holly Carr

Carlene Higgins

As Seen In

The 7 Virtues on Instagram

the7virtues

Pure perfumes that build peace.
Vegan & Cruelty Free 🌱
Founded by @BarbStegemann
#MakePerfumeNotWar ☮️
Join our movement @Sephora
@SephoraCanada

Do you need a holiday gift idea? Can we shamelessl

Do you need a holiday gift idea? Can we shamelessly suggest Vanilla Woods? Yes, yes we can. Science tells us that Vanilla fragrances are the most irresistible. No promises we can find the official study but once you experience Vanilla Woods, you’ll agree without the science. She also comes in an 11ml travel size (perfect to stuff a stocking) and available exclusively @sephora and @sephoracanada 🥰 #vanillawoods #vanillafragrance #cleanatsephora #cleanperfume

From @thekitca— “Classic rose mingles with sen

From @thekitca— “Classic rose mingles with sensual sandalwood, crisp lavender and a sprinkle of cinnamon. The result is so enveloping, it feels like a hug. This will also give you a warm, fuzzy feeling: The 7 Virtues pays Afghan rose farmers twice what they’d get from growing an illegal poppy crop to help them escape the opium trade.” 🥰 Our Rose Amber featured as a Top 10 Gifts Sure-to-Please this year. Super grateful to @thekitca! Find Rose Amber in 50ml and rollerball traveller at @sephora and @sephoracanada ❤️🌹

We know you like Vanilla Woods but have you experi

We know you like Vanilla Woods but have you experienced Blackberry Lily? Built on a lot of the same principles but with a modern berry twist, Blackberry Lily is sure to impress. 🥰 Available in travel size rollerball and 50ml bottles! 🌱

CONTEST CLOSED. Thanks for entering! 💞 We teame

CONTEST CLOSED. Thanks for entering! 💞 We teamed up with @wearetogetherbeauty (also available at @sephora 😉) to help you stock up on all your hair & fragrance clean beauty needs! Win a lineup of all our faves for you & a friend 🤍 How to enter: Follow @wearetogetherbeauty & @the7virtues and tag a friend in the comments to win everything you see above! Each tag counts for an additional entry too. We’re choosing a winner and their BFF on Monday, October 19th and this contest only available to Canadian and American residents.

Reluctantly accepting fall temperatures with our w

Reluctantly accepting fall temperatures with our warmest scent, Rose Amber. 💞 With notes of bergamot, rose, cinnamon, vanilla, and sandalwood, Rose Amber is not your grandmother’s rose perfume. It’s smokey, sweet, and gorgeous with a dry down that’ll warm you up on a cold day. 🌹 Available at @sephora and @sephoracanada 🍂

If you’d like to make the transition from Summer

If you’d like to make the transition from Summer to Fall a little easier, Jasmine Neroli is here to help. 💞 With key notes of Ylang-Ylang, Jasmine, and Orange Blossom, Jasmine Neroli is sure to soothe the overworked thanks to the aromatherapy benefits of the essential oils. ✨ available at @sephora and @sephoracanada in a full size 50ml (pictured here) and a 11ml travel size! ❤️

Voting has been a core pillar since our founder @b

Voting has been a core pillar since our founder @barbstegemann first wrote her book. We wanted to share an excerpt with you today in honor of #NationalVoterRegistrationDay 🗳 Now more than ever, it is crucial to not only register to vote, but to actively partake in voting for upcoming elections. You can shape the future you want for you, your loved ones, and friends! In our stories, we will be sharing more ways to make sure you are registered to vote.

As the leaves start to fall and the weather become

As the leaves start to fall and the weather becomes a bit colder, summer scents like Grapefruit Lime can easily be transformed into a spicier and warmer experience by blending with our signature Vanilla Woods 🍂 When you blend two or more perfumes together, you are able to create something that is unique and special to you! What are some of your favorite blends? 💐💕

Today is a very special day for us. 🙌 Our compa

Today is a very special day for us. 🙌 Our company began from a book, The 7 Virtues of a Philosopher Queen which our founder @barbstegemann wrote to empower those around her. That book, self published out of her home garage 12 years ago, is now for sale in a limited time bundle on @sephora US’ website marking the first book for sale by our wonderful partners. Inside of our Vanilla Woods Perfume set is Vanilla Woods Eau de Parfum, Vanilla Woods Eau de Parfum Rollerball and The 7 Virtues of a Philosopher Queen. 📚💕

Our Grapefruit Lime Eau de Parfum perfume is desig

Our Grapefruit Lime Eau de Parfum perfume is designed to provide clarity and balance, create harmony and lift your spirits. We infuse this creation with mood boosting citrus scents that are sure to brighten your day, rain or shine. All of our scents are designed to be blended together, allowing you to customize your own signature scent. Mix Grapefruit Lime with our first scent, Orange Blossom if you want to bring even more citrus to your skin. ☀️🍊💚
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🌿 Vegan
🐰 Cruelty Free
🌱 Clean at @sephora + @sephoracanada
🌸 Ethically Sourced
💙 Hypoallergenic

Grapefruit Lime Eau de Parfum is our juiciest citr

Grapefruit Lime Eau de Parfum is our juiciest citrus scent which compliments a sun soaked summer afternoon. It’s rich blend of sweetie grapefruit and vivid lime is anchored with cedarwood and basil for a warm dry down once the citrus top notes wear on your skin throughout the day. ☀️💚
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TOP: Orange, Lemon, Sweetie Grapefruit, Lime, Basil, Petitgrain
HEART: Juniper, Muguet, Cumin, Neroli, Bamboo, Green Tea
BASE: Amber, Moss, Sandalwood, Cedar Wood

Sweetie Grapefruit, or Oroblanco Grapefruit, is a

Sweetie Grapefruit, or Oroblanco Grapefruit, is a key ingredient in our summer scent, Grapefruit Lime. Sweetie Grapefruits are typically less bitter than normal citrus fruits which perfectly balances the tart lime and vegetative notes of basil, moss, and bamboo. Stick with us through the week to learn more about Grapefruit Lime! 🍊🍋💚

In Haiti, many trees were cut down for quick lumbe

In Haiti, many trees were cut down for quick lumber money however this has caused erosion on hills in some areas and further, mudslides. The Vetiver root is planted on the hills to hold the mud in place to prevent damage to the homes below. This root is replaced often and the plant that comes out of the soil is where we get our Vetiver Essential Oil to create Vetiver Elemi. This scent is earthy, woody, and heavier than our other scents. Vetiver is a traditionally masculine note however we sweetened ours gently to create a rich unisex fragrance. 🌿💚 You can also find our vetiver essential oil in our latest creation, Blackberry Lily. ☺️

Vetiver Elemi is the ideal scent if you are in sea

Vetiver Elemi is the ideal scent if you are in search of a fragrance that is both earthy and woody. We combine fair trade vetiver essential oil with warm cedarwood and spicy cardamom to create a scent bursting with love straight from our earth. Always formulated to be vegan, cruelty free, clean and organic with 100% sugar cane alcohol making it good for the world and your skin. 💚🌿
📸 - @jmulrain

Vetiver (Chrysopogon zizanioides) Essential Oil is

Vetiver (Chrysopogon zizanioides) Essential Oil is extracted from the root of the Vetiver plant which is a tall grass grown in Haiti. Vetiver is used by farmers in the country to prevent erosion of the soil on hills to protect against landslides. The Vetiver plant is similar to that of Lemongrass which grows in similar climates.

The essential oil has aromatherapy benefits of calming, improving focus, and helping with sleep.🌿

We were connected with a co-operative in India whe

We were connected with a co-operative in India where blind people are given education and jobs to become farmers and eventually perfumers. With their heightened sense of smell, these farmers are able to cultivate a much higher quality Jasmine Essential Oil which we purchase to support their mission. Their Jasmine oil also happens to be one of the nicest in the world.

Jasmine Neroli is our most gentle scent. With heal

Jasmine Neroli is our most gentle scent. With healing notes of neroli and soft honeysuckle, anchored with base notes of labdanum and amber, this will become a favourite of yours. A midday spritz is sure to evoke positive emotions and aid meditation. 💜 🧘‍♀️🧘‍♂️

Like all of our perfumes, Jasmine Neroli has a spe

Like all of our perfumes, Jasmine Neroli has a special story that we are excited to share with you throughout the week. Our Jasmine oil is sourced from India where the farmers are all blind, giving them a heightened sense of smell and resulting in a more pure jasmine essential oil. Jasmine Neroli also makes a great room spray that is sure to bring good energy and vibes to any space. 💜

Orange Blossom symbolizes simplicity for us. It wa

Orange Blossom symbolizes simplicity for us. It was our first scent, where our mission began, and was designed to appeal to a wide audience as it was our only fragrance for some time. After 10 years, the message remains the same: Support Abdullah Arsala. Buy whatever we can to continue supporting his mission to get farmers off the illegal poppy crop in Afghanistan. Conveniently, Neroli essential oil is good for slowing the mind in a fast paced life and we think this ties perfectly to the scent, the emotion, the meaning behind it, and the oils.🧡

Orange Blossom is a fresh new take on Neroli Essen

Orange Blossom is a fresh new take on Neroli Essential Oil, blended with mandarin and labdamum oils to create a beautifully light citrus fragrance. It also happens to be our founder, @barbstegemann’s favourite scent 🧡🍊

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