In The News


15 Best Spring Perfumes of 2021 to Try Right Now

Spring is practically here, and whether you'll be focused on spring cleaning, spring flings (socially distance, hello!), or just living your best life, there's no denying that the changing season is a time for new, new, and more new.


Behold: Every February Beauty Launch You Need to Know

The 7 Virtues is delivering on their mantra of “perfume not war” with the newest addition to their fragrances line created with natural, organic, and fair trade essential oils.


The Best Fragrances for Women, According to Your Zodiac Sign

Choosing one of the best fragrances for women can be overwhelming at best and stressful at worst—there are just too many perfume options out there. So instead of spending hours combing through Sephora, why not approach the decision the same way you might with other major life choices: See what the stars have in store for you.

In Style Magazine

What Makes A Fragrance "Clean"?

This blend of vanilla, caramel, pear, rose, and amber is every gourmand lover's dream. The 7 Virtues uses sugarcane alcohol in its Peta-Bunny- and Leaping-Bunny-certified, cruelty-free, and vegan formulas, and sustainably-sourced ingredients — including this scent's Madagascar vanilla.

W Magazine

The Best New Fragrances of 2021 (So Far)

Releasing February 3, Vanilla Woods, in a nutshell, smells like dessert. It’s a perfume oil that is made with an all-natural base of organic Jojoba oil and organic, fair-trade Madagascar vanilla, hints of pear, rose, and even soft caramel. The fragrance has a beautiful, playful, daytime feel to it.

Beauty Independent

The Philosopher Queen Of Clean Fragrance: The 7 Virtues Founder Barb Stegemann Talks Inspiration And Expansion

Barb Stegemann’s list of accomplishments is so impressive it borders on intimidating. She’s founder of clean and conscious fragrance brand The 7 Virtues, one of the highest-grossing brands to come out of “Dragon’s Den,” Canada’s version of “Shark Tank,” an entrepreneurial speaker, author of the self-published “The 7 Virtues of a Philosopher Queen,” which, as of the fall, will be first book sold by Sephora, and subject of the award-winning documentary “Perfume War.

Globe and Mail

How should I apply a perfume oil versus my usual spritz?

There are many ways to anoint the body with scent, including perfume oil. At her Halifax-based fragrance company, the 7 Virtues, Barb Stegemann has recently introduced perfume oils to her natural and vegan offerings.

Real Leaders

40 Top Women Keynote Speakers For 2020

Barb Stegemann is a top motivational virtual keynote speaker, social entrepreneur, one of Canada’s Top 100 Most Powerful Women, and the Founder of 7 Virtues.

Canadian Living

Perfume Plus

It's official! We're completely addicted to the fragrances from The 7 Virtues!

The Kit

The 7 Virtues

Halifax-based social activist Barb Stegemann started The 7 Virtues to give business opportunities to people living in war-torn countries.

New Beauty Magazine

Aromatherapy All-stars Roller Derby

They’re tinier than a pen, take up almost no real estate in a purse, and can be the smell-good light at the end of the tunnel during a hectic day. Essential oils take on a twist with deskside, do-it-anywhere, don’t-leave-home-without-it aromatherapy.

Best Health Magazine

Shiny, Happy Planet

Here’s a win-win: Get beautiful skin and a beautiful earth. The concept is simple: Practise the 3Rs in your grooming regimen.

Nuvo Magazine

11 Must-Know Canadian Beauty Brands

Read on to find out what to buy from the next generation of quintessentially Canadian beauty brands.

Bay Street Bull

The Peace Broker: 7 Virtues founder, Barb Stegemann, on How Businesses can Make Meaningful Change

Barb Stegemann is on a mission to change the world. Here, the Canadian entrepreneur shares her thoughts on social enterprise, business cavalries, and why the charity model doesn’t work

Advisors Magazine

Insights with Barb Stegemann

Barb Stegemann became a social entrepreneur before it was cool. She wrote a book that empowers women to use their buying power to promote peace and make a difference in the world.


31 Days of Giving

The 7 Virtues Vetiver Elemi perfume supports farmers in Haiti.

Vogue Magazine

Beauty In The Air

What does the present moment smell like? The latest perfumes tap our collective preoccupations—and promise to linger beyond the news cycle.