The Film - The 7 Virtues Beauty Inc.

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The Film

Our fragrances share the positive stories of nations rebuilding. It takes courage to rebuild and we want to share those stories. Each fragrance is sourced from a different country including Afghanistan, Haiti, Rwanda, Madagascar, India, Egypt and the Middle East.

Our founder Barb Stegemann was a journalist who never set out to make perfume. When her best friend, a soldier serving in the Canadian military was wounded on his mission to liberate women and girls in Afghanistan, she took on his mission of peace while he healed. Sourcing legal orange blossom and rose essential oil crops freed Afghan farmers from the illegal poppy crop and liberated their daughters from becoming young opium brides. She’s taken her philosophy of equality and empowerment around the world to Haiti, Rwanda, The Middle East, India, and Madagascar. Because it’s the right thing to do.

The doc film, Perfume War on this journey of empowerment and peace won Best Humanitarian Film at the Sedona Film Festival.

As an early social entrepreneur, back in 2009 when she first sourced one cup of orange blossom oil to support farmers in Afghanistan, the banks wouldn’t give her a loan. Determined, she launched on her visa card out of her garage on International Women’s Day. Two weeks later the story was on the front page of the Globe and Mail and 8 weeks after that she was pitching on CBC’s Dragons’ Den where she became the first woman from Atlantic Canada to land a venture capital deal on the reality TV show.

Farmers in Afghanistan earn twice the income over the illegal poppy crop when they grow orange blossom and rose. Barb is on a mission to find other businesses to buy from her suppliers, Abdullah Arsala in Afghanistan has since doubled his distillery, but we need to find more companies and create a movement to source from him and our other suppliers.

Then countries began to come to us asking us to purchase natural, organic and fair trade essential oils. We travelled to Haiti to source the best Vetiver essential oil in the world. It’s time to get loud with our love. We travelled to Rwanda on International Women’s Day to visit the first country in the world with a female majority government. As a result, Rwanda is the safest, fastest growing, least corrupt country in Africa.

Our supplier Nicholas Hitimana began a co-operative to support adult orphans and HIV widows who earn three times the income over the next crop of coffee with our patchouli essential oil purchases. We need more suppliers to purchase from Ikirezi to continue to build Rwanda. We then began sourcing jasmine from India that supports blind students to study perfumery and become professional perfumers. When you lose one sense, others are strengthened. And our newest country is Madagascar where we source vanilla for our Vanilla Woods fragrance.

To learn more about our founder visit

Our contemporary Peace Perfume collection is available exclusively at Sephora throughout the US and Canada in the new #CleanAtSephora space. To locate a store near you, visit our store locator.