A Blog by The 7 Virtues
Dragons’ Den Full Circle finale event to close ...
by Barb Stegemann
Dragons’ Den alumni return - first they pitched, now they’ll invest: Tara Bosch (SmartSweets), Joanna Griffiths (Knix), Jay Klein (The PUR Company), Marc Lafleur (truLOCAL/DB8 Labs) and Barb Stegemann (The 7 Virtues). January 26, 2026 – CBC’s hit...
Refinery 29 Winter Fragrance Trends
by Barb Stegemann
The biggest consumer demand I’m seeing in fragrance is giving the design power back to the client.
Vita Magazine
by Barb Stegemann
A Vita Magazine interview with Barb Stegemann founder of The 7 Virtues from October 2025
Happy New Year from The 7 Virtues
by Barb Stegemann
2023 was an incredible year for The 7 Virtues. It was a year of growth, transformation, and major milestones. We launched two new perfumes in 2023 - Coconut Sun and...
Cherry Ambition and the Power of Scent Association
by Aidan Rawding
Did you know we created Cherry Ambition as a tool to help you achieve your goals and advance your life?
Beauty: The Virtue of Valuing Your Authentic Self
by Aidan Rawding
Michelangelo, one of the greatest artists, believed that beauty is expression over form. His art was based on the expression of the sculpture being more powerful than the form of...
3 Ways Aromatherapy Boosts Your Overall Wellness
by Pia Velasco
Have you ever noticed how each of The 7 Virtues’ perfumes has its own set of aromatherapeutic benefits? Under the two words “Best For,” you’ll find a list...
Days for Girls and the Fight for Free Period Pr...
by Aidan Rawding
And how you can implement Days for Girls’ cause in your own community. Last week, we talked about our brand’s mission to end period poverty by partnering with Days for...
Menstrual Equity and Our Partnership with Days ...
by Aidan Rawding
Empowering others is in the DNA of our brand, and the reason why Barb founded The 7 Virtues.
Balance: The Virtue of Moderation
by Aidan Rawding
"If one oversteps the bounds of moderation, the greatest pleasures cease to please." - Epictetus In our last philosophy series article, we discussed how to implement the virtue of Wonder...
Wonder: Philosophy in Action
by Aidan Rawding
Our clean perfume company — The 7 Virtues — began as a book called “The 7 Virtues of a Philosopher Queen.” In that book, CEO and founder Barb Stegemann demonstrates...